If you’re looking to design a website for professional or business use, you might find that you either lack creative freedom or you just do not know how to implement some things that are appropriate for the scenario.
So what I am going to do today is impart some tips on how you can quickly improve your web design skills. Read on to find out because even the best web design companies implement these tips!
1. Wireframe Using Grayscale Design
When doing something that requires planning, you can wireframe certain elements of your web page so that you will know how to tackle things.
If you do it, make sure to use only shades of gray first so that you will know how things will turn out. Once the structure has been made, slowly incorporate images and colors to bring things to life.
2. Use Different Types of Fonts to Suit the Taste
Designing corporate websites are different because you have to use fonts in a professional manner. Using different combinations of fonts is a big no-no in corporate websites. However, if you do not know which font to use, what are you going to do?
Well, you can browse through using Google Fonts to find the one that suits the tone of your business. It is a large collection and it can really help you find some interesting styles that you otherwise wouldn’t know if you didn’t use the platform.
3. Simple Navigation is Key
Simplifying navigation is important in corporate websites. You want people to access certain pages of your site in a few clicks as possible.
To do that, you could start by removing drop-down menus as they are old and outdated. Next, you can implement breadcrumbs so that whenever a user wants to go a few pages back, they can instantly do so.
4. Get Inspiration from Nature
Now, although we want to make sure that a corporate website will look as professional as possible, this is not to say that you cannot use certain colors, especially ones that were inspired by nature.
If you have a hard time thinking about which color to use, go out and explore nature. Take a long walk along scenic routes or you can even just browse through different nature photos on the web.
Looking at such graphics will inspire you on which color you need to choose for the website.
5. Use Mood Boards
In the spirit of getting inspiration, another way you can do so is by creating mood boards. This really helps a designer, specifically, when they’re experiencing what is known as a creative “tunnel vision.”
Go to an image platform like Pinterest and get as many relevant images as you can. Paste them on a digital board and be creative enough by adding colors, layouts, and different patterns until you can find one that works.
6. Do Not Put Social Media Icons Just About Anywhere
Instead, put them somewhere in the middle of your web pages or at the footer section. The reason is that you want the people who flock to your site to spend as much time as possible and adding social icons at the beginning of your page or content just defeats the purpose of creating them in the first place.
7. Squint It to Get It
If you want to know which website elements that you’ve implemented are the most prominent, you have to do the squint test.
To do this, you just take a step or two back from your computer screen and then squint. All the prominent graphical elements will be known to you when doing this and you can change things accordingly until both you and your clients are satisfied.
As a designer, you might think that you really can’t exercise creative freedom when designing a corporate website. However, that is just not the case. Yes, you have to follow some rules, but the thing is, you can be creative in other areas instead.