Things to Look for When Hiring an SEO Specialist

Things to Look for When Hiring an SEO Specialist

As a company or business owner, you may not have the time to invest in handling the SEO tasks for your business website. In this case, it would be best to hire a specialist to handle it for you.

The thing about SEO that you need to remember and understand that it is a dynamic system which means that its algorithm changes as Google sees fit. It is like that because the company just wants what’s best for the entire ecosystem.

The things that have worked before like some black hat SEO techniques, thankfully, do not work anymore (although some businesses have applied that before).

If you are looking to hire an SEO specialist, here are the qualities that you need to look for:

  • A Rational Person

Things to Look for When Hiring an SEO Specialist- rationality

For SEO specialists, they handle it like it is a game. They either win by ranking your websites higher than others or they lose if they do not meet your demands.

Therefore, it is best that the specialist you’re going to hire is a rational person that doesn’t let their emotions get in the way.

It is easy to become emotional when you’re an SEO specialist because sometimes things might not go as well as you had hoped.

The good thing about a rational thinker is that despite having the techniques they had implemented not meet expectations, they can always go back to the drawing board and edit things that might have contributed to the poor SEO performance.

  • They Should Have the Ability to Speak Well

As a person who specializes in SEO tasks, the specialist should also have good communication skills. Even though the effects of search engine optimization techniques will not be felt immediately, they would still need to report about what they did to their superiors.

You do not need someone who can write impeccably; you only need someone who can communicate what they did and what they will do in the future to you well.

  • They Must Possess the Right Technical Skills

Things to Look for When Hiring an SEO Specialist
Things to Look for When Hiring an SEO Specialist- technical skill

SEO can get very technical and that is why the specialist you’re going to hire must know some technical skills right off the bat. They must be efficient in using Google tools like the Keywords Planner and Analytics.

Furthermore, they must also know how to use different SEO tools available online as well. If they’ve grasped a lot of information about said tools and they know how to operate them, then that would be great.

  • Must Be a Motivated Individual

Since SEO is an ever-changing landscape, it is best that you hire an SEO specialist that is highly motivated in what they do. This is because a person who is motivated will be willing to find out more about new trends in search engine optimization. Therefore, they would be able to adapt more quickly than one who is just getting by in their jobs.


Getting an SEO specialist might be the best thing you can do as a business owner. However, you have to make sure that they possess the qualities of a good employee so that you can trust them to do their jobs well.


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Top 5 Essential SEO Reporting Tools for Agencies

Top 5 Essential SEO Reporting Tools for Agencies


Whether you are running a small or large digital agency, you would need reliable SEO reporting tools to deliver efficient services especially for the seo agency experts. Of course, you would want your clients to see their progress.

What kind of SEO reporting software should you use to implement successful SEO campaigns? What are the essential requirements.


It must work well on your end, whether you have 1 or 300 clients.

2.Wide Range of Features

An SEO reporting tool is reliable if it can efficiently help you with backlink monitoring, position tracking, competitor data and other data.

3.Accurate and Current Regional Data

Your software must have enough access to current accurate data. These must be localized, based on your client’s targeted regions.

4.Integration with Third-Party Tools

Platforms must be easily integrated with several third-party tools. This is very important for full-scale marketing campaigns. Of course, you must be able to report on all aspects of your KPI.

5.Continuously Improving and Updating Features

The SEO landscape is fast-paced, and constantly evolving. Your SEO reporting tools should evolve and improve, too.

6.Ability to Customize Reports

Every client has different objectives, priorities and KPIs. The platforms and tools you will invest in must be able to come up with customized reports at all times.

7.Client Integration

The clients must be the focus of all SEO reporting tools. It should provide you not only with the basics, but also deeper level analyses. This means automated reports and summaries, and 24/7 access to the client’s dashboards.

8.The Ability to White Label Reports

White-labeling is not really a requirement, but it helps in maintaining consistent branding.

9.Access to Support Resources

An efficient software provides high-grade support resources to help solve certain roadblocks.

10.Cost-to-Value Ratio

If you want to get better business results and solutions, you must be able to utilize efficient support services. Along with this, there must be time investment and proper workflow. You may need a lot of things to accomplish impressive services, but remember to keep all the costs reasonable.

11.Ability to Export Reports

The more accessible the dashboard is, the better. But of course, even if your clients are already enjoying unlimited dashboard access, you must still provide comprehensive reports. Make sure that a data can be exported.

12.Ease of Use

Convenience is the key to a productive and efficient work process. The tool must be able to provide complex analyses, and utmost convenience.


Make your life easier by utilizing an automated workflow. Surely, you would want to send reports automatically. This allows you to save money, time and other resources.

Top SEO Reporting Platforms and Tools You Can Use

1.Agency Analytics

This is a reliable introductory and intermediate reporting platform for digital agencies. Whether you are working on small and huge projects, this affordable and easy-to-use tool is perfect for you. It can efficiently produce automated customized reports and customizable dashboards.

2.SE Ranking

SE Ranking is the one of the most cost-effective tools around. If your agency is monitoring plenty of websites, settle for this one. The installation process is a breeze, and there are tutorials that will guide you in every step of the day.

It has a vast range of SEO-related features, including from competitor SEO research and position tracking to backlink exporting and keyword suggestions.


SEMrush offers a wide array of tools that are perfect for cost-conscious digital agencies. It has both white label and branded reports, depending on the subscription level. This tool doesn’t fall exactly on the grounds of SEO reporting, but it can serve as an efficient one-stop shop for several digital agencies.

4.Google Data Studio

Google Data Studio is one of the most technical platforms you can invest in. It is more technical, meaning it requires more attention and time investment. But just like other SEO reporting platforms and tools, it allows third-party data integrations. It also customize reports, integrate sales information, and meet crucial KPIs. Installation may take a while, but in the long run, this will help you save more time and cash.

5.Authority Labs

Are you looking for an efficient position tracking tool? Well, Authority Labs is the answer to your problem. Through Authority Labs, you can monitor regional ranking data, track the keywords of your competitors, and schedule automated reports.


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6 SEO Problems Every Marketer Faces

6 SEO Problems Every Marketer Faces

SEO is not only about keywords. It helps in your campaigns and overall comprehensive SEO strategy. As digital professionals, you need to know how to address certain SEO issues. Below are some of the most common SEO problems, and how to fix them. Here are some tips from professional seo consultant.

Problem #1: Focusing on Too Much Keywords

Without keywords, there is no SEO strategy. Keywords are crucial to achieving the high level of online presence you need. However, some professionals overdo it. So, how many keywords are considered as “too much”?

How can you fix it?

  • Utilize your analytics to look for keywords with huge bounce rates. Set them aside for now.
  • Establish and review your own editorial calendar. Make sure that your content incorporates hot keywords.
  • Prepare a structured plan. Add new keywords in your strategy.
  • Make optimized content and landing pages for keywords with low values.

Problem #2: No Enough Local SEO Traction

Some businesses don’t prioritize local search. This is a wrong move, since an efficient local search must work well with SEO in making your brand even more discoverable online. Implementing a local SEO strategy can help improve authority and trust to your brand.

How can you fix it?

  • You must have a dedicated contact page with your phone and business address.
  • Add your contact details in an organized manner at the footer of your web pages.
  • Make sure you have a listing at Google My Business and other online business directories

Problem #3: No Enough Details on Potential Customers

If you are launching new services, you must reintroduce yourself to your target customers. Know what they want. This can open more and more sales opportunities.

How can you fix it?

  • Coordinate with sales professionals to know the questions and concerns of your prospects.
  • Prepare lead magnets that you can use in exchange of some basic details about your target customer.
  • Acquire information from the tech support and customer service teams to check on customer feedback regarding the products.

Problem #4: Confusing Buyer Journeys for Users

Once your website visitors arrive in your website, they will not only have impressions, but also clear assumptions about your offerings. Chances are, they already did some research.

Make sure to provide a clear vision of what you can offer to them. They should be able to fit these details in their plans.

How can you fix it?

  • Design video tutorials, e-books and other materials that defines the key needs of your customers
  • Automate your email marketing strategy to keep prospective customers towards the correct path.

Problem #5: Failure to Integrate New Keywords

Check on new keywords to integrate once in a while. You might have a comprehensive and meticulous strategy as of the moment, but soon, you must find new opportunities and areas to explore. Look for new keywords that can help you gain more online presence. Every new keyword is a new connection to prospective buyers.

How can you fix it?

  • Contemplate on your analytics monthly, and look for emerging, new keywords.
  • Utilize cross-linking tools to make sure that your website users discover new fully optimized web pages.

Problem #6: Poor-Quality or Not Enough Backlinks

Backlinks can surely help you stay at the top of search engine results pages. If you can, create a reliable backlink portfolio. This can make your website stand out from intense competition.

How can you fix it?

  • Reach out to different brands in other verticals that can link to your own compelling content.
  • Share your posts to bloggers and influencers who can contribute instant backlinks and traffic.
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4 Amazing Tips that will Improve Your Content Marketing and SEO Strategy


Having a content strategy is more than just making quality blog content. There are several other important elements that can successfully drive website traffic, revenue and visibility.

Creating compelling SEO content involves a lot of research. You need to research relevant, popular keywords and topics.

In this article are 4 important ideas that can contribute to a successful content strategy. Excited to implement these on your own website? Keep on reading.

  • Research not just your audience but also your competitors.

To be able to implement a successful content marketing strategy, you need to know what type of content your target audience will love. Address their problems and challenges. Present main points, and answer their questions. Always point your readers to the right direction.

Competitive research is also another important thing. Analyze the platforms of your competitors to identify what kind of content delivered them good results. What keywords are they using? What promotional strategies are they implementing? The answers to these questions can contribute to the solid foundation of your own strategy.

  • Target your search intent correctly.


The pieces of information we need change, depending a lot on our current search intent. Build a successful strategy around this by creating different content topics. Through this, you can target specific users with the same relevant intents.



  • Experiment on mixing different content promotion strategies.

Your goals are to increase organic traffic and boost search rankings. However, don’t commit the mistake of focusing on just a single promotion channel. Utilize other content distribution strategies! Why? Well, this can help you generate more leads with a seo service, most especially if you use a strategy to generate interest from certain websites that can reference it.

  • Test new content ideas.

Once you have launched a new content marketing strategy, you can start identifying new opportunities and ideas that can boost your website content’s performance.

Test new website content ideas, keywords and topic categories. Add new call-to-action statements.  You can also try updating to a new page layout. Experimenting on new things can take your existing content marketing strategy to a whole new level.

Do you know what other companies do? They identify top landing pages, and they also optimize page layouts to generate more responses. Businesses regularly deploy changes based on their “content experiment” findings.

How to start those “tests”?  You need to have the specific data on hand. Find useful platforms and tools that can help you with your analytics. These tools can give insights that can fuel your existing strategy. Find platforms that can offer more than just traffic sources and page view analytics.

Final Thoughts?

Content marketing may sound very simple for some people, but trust me, it is gradually becoming a very competitive and complicated approach. Publishing articles on your blog or company website is not enough to get your audience’s interest. You need to do in-depth promotion and research. Learn all the necessary points to increase your website content performance, and deliver the ROI.

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